Why Drift Lab?

Drift Lab is small, strange, and alive. It's not a studio. It's me, myself, and AI—making experiments in play and watching what drifts back. Some will last a minute, some might last years, but all of them are alive in the sense that they surprise even me.

I believe play is sacred. Not polished. Not perfect. Sacred. That spark when something unexpected happens, when you laugh because the toy broke in just the right way, when you feel connection in a place you didn't expect.

What I'm chasing here is some of the nerve that the industry lost. The audacity to try something new, even if it doesn't make sense. Generative models are the perfect vector for innovation. Not venture capital.

If I'm right, we're standing at a new dawn. Not just games made by AI, but new games only possible with AI.

So why Drift Lab? Because the future of games isn't bigger. It's smaller. Stranger. More alive. And it only happens if we take the chance to play.